Part of the factors to be a successful entrepreneur is the ability to present your idea, this which you can do through your business proposal is the reason why I wrote this 7 tips for writing your highly and grant winning business proposal.
The reality truth is that your idea won’t sell if you don’t have the ability to present it in a convincing case, no matter how great an idea you may have. If your story does not convince customers, bankers or investors; they won’t buy your story, they won’t buy what you’re selling either. This is why as an Entrepreneur, you need to develop the ability to present your idea to people in a way that will persuade them.
Business proposals are designed to persuade an organization to buy a product or service. A business proposal is a focused sales document that is intended to describe how a company will approach a project, the value of the project to the client and solicit the client’s business.
Basic tips for writing a grant winning business proposal.
1. Get the basics right
Having your proposal well laid out and signposted is a must as it helps the reader to negotiate your document. It is advisable to relax when writing a business proposal and make sure all punctuation marks are placed at the right place. Spelling and grammar have to be perfect. Remember your document is selling you.
2. Pure Content
Focus on what you want your business proposal to address, don’t divert from the main issue. Your proposal should never introduce anything totally unexpected but if in conversation with your prospective client you talked about a number of issues related to the main theme of the proposal you can include these aspects in an appendix.
3. Include clients testimonials
Nothing would sell your business like credible customer testimonials. Include client quotes in your proposal and it will stand head and shoulders above the competition. Very few people do this but it brings the proposal to life and provides a third-party endorsement. It tells the reader that you know what you are doing.
4. Understand the customer needs
One of the best thing you can do to write an highly and grant winning business proposal is to thoroughly diagnose your client’s problems and write your proposal around solving those problems. What challenges is your client facing? Once you identify these, you need to figure out how your product or service can help. Then, frame your proposal in a way that shows how your prospect’s needs will be addressed.
5. Learn the Art of Sales Persuasion
One key aspect to remember is that you should make the proposal centered on the benefits that will be received by the client rather than what you can offer. Remember that one of the main goals of a business proposal is to offer a solution to a problem that potential client is facing or will face in the future. Cover all the benefits that the client might be able to extract from your product or service.
6. Be Fair in Pricing
Always start with list prices in your initial proposal. Discounting your products in the first proposal basically says you don’t believe your products are worth paying list price for. You want to make a good deal, but don’t sell yourself short. Also, ensures you sell for what your product is worth.
7. Don’t Forget Call to Action
It takes a lot of time to write a good proposal and you need to have a proactive call to action to make the most of your hard work. Stating that you will call them in a few days time to discuss the next step is one of the examples of call to action.
How to write a business proposal – Contents & Structure
Writing a successful proposal can be made easier through the development of a proposal checklist that contains the necessary standardized information that is typically contained in 80% of all of your proposals.
Vendors responding to a proposal submission must always follow the buyer’s preferred, stated format with the proposal. Common elements requested, which can also be used in unsolicited proposals, often include:
1. Cover letter
2. Cover page
3. Table of contents
4. Executive Summary
5. Overview or Summary of the Problem/Need
6. Strategy or approach to solving the problem
Writing a business proposal requires that you convincingly articulate your understanding of the potential client’s problem, as well as the reasons your company is the best choice.
A business proposal can make or break your chances of securing a new client . Write a great one, and you’ll likely snag their business. Write a poor one, and you might lose out—even if you’re offering the best service out there.
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